The Third of Eight Life Science Sales Mistakes: Believing Rainmakers Scale

admin | July 5, 2010 | 0 Comments

In addition to neglecting the sales discipline as a trainable, repeatable process, there are several other mistakes life science executives make when creating and managing sales forces. In this eight-part series, we’re going discuss these mistakes and some strategies you can employ to avoid them. Mistake #3 — Believing Rainmakers Scale In many smaller divisions [...]

The Second of Eight Life Science Sales Mistakes: Ignoring the Warning Signs

admin | July 3, 2010 | 0 Comments

In addition to neglecting the sales discipline as a trainable, repeatable process, there are several other mistakes life science executives make when creating and managing sales forces. In this eight-part series, we’re going discuss these mistakes and some strategies you can employ to avoid them. Mistake #2 — Ignoring the Warning Signs Many executives believe [...]

The First of Eight Life Sciences Sale Mistakes: Quick Hiring

admin | July 1, 2010 | 0 Comments

The life sciences market is a very different selling environment than many other B2B markets. It is different than healthcare, high-tech, banking, manufacturing and just about any other industry you can name. It is an intensely regulated industry and more risk-averse than any I’ve seen. Ask any life sciences CEO about the top priority for [...]

« Newer Posts

More SalesPOP! Info

Our Recent Projects

We consulted with a US nutraceutical company to create a social marketing strategy and to help create a consistent messaging platform.

We conducted a comprehensive competitive survey for a company in the education space looking to expand to several new service markets.

We surveyed the client base for a UK-based data management CRO, identified the ideal customer profile, re-branded the company based on the client feedback and market analysis, created a new demand generation engine for them, and created a sales process to better align with how their clients buy.

What’s in a Name?

The SalesPOP! name started out as an acronym for our Sales Performance Optimization Program, our unique approach to sales process. Almost as soon as it was coined, we knew it would work for our company name too. We believe it speaks to our ability to make your revenues spike. Also, unlike some corporate initiatives, it goes down easy, like pop (or soda for the non-northern people). Finally, it is celebratory, like a firecracker or a bottle of champagne, popped to usher in a new beginning or to commemorate a significant victory – like those you’ll see more often after working with us.